WELCOME TO
DAWSON SPORTS GROUP

Distributors of Innovative Cycling & Sport Products

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Dawson Sports Group (DSG) is a privately owned company distributing top-notch cycling and sports products across Australia and New Zealand. Our growing portfolio and expanding presence in all major markets balance our business operations.

We cater to trade customers, including specialty retailers in the bicycle industry, through a robust sales network that covers over 750 retail outlets and continues to expand.

At DSG, we leverage our industry expertise to partner with cycling and sports manufacturers aiming to enhance their brand reach and appeal to both trade customers and end consumers.